I listened to a podcast on the business’s website to understand the themes of the business. I wrote down some keywords that they mentioned such as Investment, Mentoring, Leaders, Development, Education/Learning, Youth, Communication, Advocate, Community, Opportunities. With the mission statement I wanted to create a logo/brand that incorporate these ideas. I created hands holding icons of people representing the people the businesses clients. Then I organized the hierarchy of the logo to have it feel that WCRC is lifting up those that it is trying to help. I made the font and colors to match a technology theme since WCRC focuses on STEAM.
Here is a link to the company’s website: